Visual Languages

Dramatic and artistic – The harsh contrast of light and dark is reminiscent of the noble still lifes created by the old masters. The bundled light forces your eye to look toward the subject while dark and rustic props form the moody background.

Rustic and rough, but at the same time cozy and warm – that’s what the new visual language “Rustic Soul” is all about. Originally emerged from the Eastern European blogger scene, we abandon ourselves with this modern, intense visual language.

Urbane, authentic, uncompromising: "Gorgeous Grey" is the fascinating interplay of grey tones and contrasting colors. Purist clarity without enhancement, an explosion of color shown against a hard background. Tender meets tough. This explosive combination is irresistible.

Authentic, uninhibited, playful – that’s Perfectly Imperfect, a trend that is fascinating food photographers around the world. Instead of elegant kitchen accessories and perfection, this style lives from the charm of imperfection.

Velvety, dark colors, graphic patterns and a magical-mystical feeling characterize this style. It has its origins in northern Europe and owes its name to the local light conditions.

This cool mood is named for the bluish daylight in Australia, which creates a fascinating sense distance. This form of light can transform the most simple dish into something special.

Dramatic, expressive with strong contrast are the characteristics we primarily associate with this trend. The black background gives the image an elegant setting that captivates the viewer's attention.

The characteristic styling feature of this imagery is the use of nostalgic props such as enamel pots, lace, floral crockery and old hotel silver – all of which remind the things grandmother may have used.

The clear and pure aesthetic of the food being photographed and the predominantly white color scheme are the cornerstones of "Pure" imagery. Props are only used sparingly.

Here the central design element is the soft focus. At close range the image is focused, while the foreground and background soften to an atmospheric blur. This technique highlights a seemingly unimportant detail to give it importance.

Purple, pink, rose, mauve, violet, purple – berry colors lend photos warmth and sensuality inspired by fresh berries. The images appear luxurious, intense and sublime.

Characteristic of these images: color is the strong design element. In particular delicate, dreamy, pastel colors are at the center of this look, which give the images a painterly quality.

Kitsch is King! Bright cocktails, shrill colors and striking patterns characterize the seventies. With the help of pop art plastic tablecloths and colorful melamine plates photographers can revive the past.

Symbols are the best way to convey emotions in images. Whether directly or indirectly, conceptually or graphically, there is always a clear statement behind the image. Photographers worldwide use this timeless imagery, which can always be interpreted anew.